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SEM (Search Engine Marketing) is a strategy to boost website visibility using paid ads on search engines like Google. By targeting specific keywords, businesses connect with potential customers actively searching for their offerings. SEM drives immediate traffic, enhances brand awareness, and increases conversions, making it vital for fast online growth.
Pay-Per-Click (PPC) is a digital marketing strategy where advertisers pay for each ad click. Common in search engine and social media advertising, PPC uses keyword bidding and audience targeting based on demographics and interests. It ensures immediate visibility and traffic, helping businesses attract potential customers, generate leads, boost sales, and enhance brand awareness efficiently.
